Branding for Smart Home Security Company
CLIENT
Rettna 2022
Rettna is an IoT security assistant technology company based in Burlington, Ontario, Canada.
DELIVERABLES
Brand Identity Design
Investor Pitch Deck
Landing Page
Website Design
COLLABORATORS
MISSION
To create a brand identity that looks professional, but also helps it stand out.
OUTCOME
IMPACT
Brand Discovery
DISCOVERY SESSION
In the discovery phase, we explored brand culture, customers, voice, benefits, and value proposition. Through the user profiles, we brainstormed ways to learn more about the target audience.
STYLESCAPES
These stylescapes are highly curated collections of "found" images from the internet that gives client a high fidelity glimpse into the direction in which we'll be heading.
That way, if we had missed the mark earlier, we would've known. We would have made adjustments before committing to the design phase.
Brand Execution
INVESTOR PITCH DECK
I designed the investor pitch deck which helped them secure the funding.
LANDING PAGE
The landing page was created solely as a proof-of-concept for investors and early adopters.
Brand Assets
WEBSITE UPGRADE
Once the funding was secured, we upgraded the website to be geared toward end-users.
