Branding for Suicide Prevention Foundation

CLIENT
Foundation Phoenix
2022

Foundation Phoenix is a suicide prevention foundation based in Basel, Switzerland. By providing psychological, philosophical, and scientific tools and tips, they empower insecure and suicidal people.
DELIVERABLES
Brand Strategy
Brand Identity Design
CHALLENGE
Design a dynamic, versatile, and professional brand identity for the mental health foundation.
OUTCOME
The brand has well-established identity that gives it confidence.
PHASE ONE

Brand Strategy

FACILITATING FOR INSIGHTS

During two facilitated strategy sessions, we identified the brand's target audience and how to convert them into brand advocates.

Our exercises helped us extract and refine brand attributes that determine how a brand looks, sounds, and acts.

PHASE ONE

Brand Strategy

UNDERSTANDING THE USERS

In order for a brand to succeed, it is necessary to understand how its users behave, what their pain points are, and what their goals are.

As part of our strategy, we created user personas of our target users to determine how we can align with their life goals and help them.

PHASE ONE

Brand Strategy

MOODBOARD DONE RIGHT

During the final phase of Brand strategy, I created Stylescapes.

These are highly curated mood boards based on the brand attributes formulated during strategy sessions.

In addition, they offer visual directions for brands to choose from.

PHASE TWO

Brand Identity

MOODBOARD DONE RIGHT

During the final phase of Brand strategy, I created Stylescapes.

These are highly curated mood boards based on the brand attributes formulated during strategy sessions.

In addition, they offer visual directions for brands to choose from.

PHASE TWO

Brand Identity

TYPGRAPHY & COLORS

Typeface selected for the brand is modern sans serif with a geometric touch.

While the primary colors are Dark Green and Floral white which are color of peace, harmony, comfort, and support.

PHASE TWO

Brand Identity

LOGO

Foundation Phoenix logo represents balance, empowerment, and human values of the brand.

The symbol represents Phoenix, mythical bird which obtains new life by arising from the ashes of its predecessor.

In addition to that, it represents a balance between elements and humans.

I feel very comfortable and we create great output together. As a professional, you give me the opportunity to feel safe in what we plan and do. You always deliver in the best quality and on time.

Having designed new ideas with you for a second time, I am very confident that we will be able to achieve our goals together,

“Great work and great pro cooperation.”
Andreas Hasel
Founder, Foundation Phoenix

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