Branding for Smart Home Security Company

CLIENT
Rettna
2022

Rettna is an IoT security assistant technology company based in Burlington, Ontario, Canada.
DELIVERABLES
Brand Identity Design
Investor Pitch Deck
Landing Page
Website Design
CHALLENGE
To create a brand identity that looks professional, but also helps it stand out.
PHASE ONE

Brand Discovery

DISCOVERY SESSION

In the discovery phase, we explored brand culture, customers, voice, benefits, and value proposition. Through the user profiles, we brainstormed ways to learn more about the target audience.

PHASE ONE

Brand Discovery

STYLESCAPES

These stylescapes are highly curated collections of "found" images from the internet that gives client a high fidelity glimpse into the direction in which we'll be heading.

That way, if we had missed the mark earlier, we would've known. We would have made adjustments before committing to the design phase.

PHASE THREE

Brand Execution

INVESTOR PITCH DECK

I designed the investor pitch deck which helped them secure the funding.

PHASE THREE

Brand Execution

LANDING PAGE

The landing page was created solely as a proof-of-concept for investors and early adopters.

PHASE FOUR

Brand Assets

WEBSITE UPGRADE

Once the funding was secured, we upgraded the website to be geared toward end-users.

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